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100 Things Every Designer Needs to Know About People (Voices That Matter)

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Offering insights into human psychology on nearly every page, 100 Things is a book about human beings and the shared reasons why we do the things we do. A study at the University of California found that people think their minds tend to wander 10 percent of the time, when, in actuality, it’s more like 30% of the time. And that thrill is caused by dopamine – a chemical that controls the brain’s pleasure system and, thus, your feelings of enjoyment. Imitation and empathy are ways that people connect with others, and both also inspire individuals to act in accordance with social rules. If the information is repeated frequently enough, the neurons in the brain build highways so that it’s easier to retrieve memories at a faster rate.

For students working in other fields (like desktop publishing, architecture, or information design), the repeated suggestions about links, hypertext, navigation, and so forth can be a little annoying. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice.So to create a flow state for people while they use your product, you have to minimize distractions. Susan describes how humans actually use peripheral vision rather frequently in our day to day activities. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). When you see an individual smile, your premotor cortex is responsible for causing you to smile, too.

For new designers though, this book is an excellent starting point for understanding that design is more than just about making things pretty. Your design has to be tailored toward your specific target audience (Personas) and communicate to them effectively. To understand the world, people use their central and peripheral vision, and look for visual patterns. D. Not the most recent (originally published in 2011), but reassuringly listed in several ‘best books in . People can hold three or four things in working memory as long as they aren’t distracted and their processing of the information is not interfered with.

They don’t seek out—in fact, they ignore or even discount—information that doesn’t support what they already believe. Eventually (about eight percent of battery left), my computer makes a sound and a message pops up to alert me that the battery is very low. On a particular chapter about the bidirectional influence between emotions and facial expressions, she implies that if you have small text on your design this will make people frown when reading, and this will make them feel unhappy with any content they come up with next.

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